Green is the New Black

Reading my E-Mails this morning……

I came across this article about Ethical Clothing, as well as making interesting reading it is very appropriate as The Wishing Tree has now brought in a range of affordable and Ethical Summer Fashion. We stocked some cotton clothing last summer and the response was very good, so now that the Sun is shining again I decided to bring it back.

All the stock is cotton, Ethically sourced from Thailand, by a friend of mine. The range includes, Tops, T-shirts, beautiful floaty Dresses, Skirts in a range of styles and Trousers. All free sizes, great colour selection so you can be leading the way with colour and style this season without Maxing out on the Credit Card…

Come by and have a look, of course you can Accessorise too, with beautiful funky and chunky Jewellery from Viva Beads and our range of Silver and Gemstones. Not forgetting great handmade bags, new in stock now and online.

Read the article below to see why taking the Ethical Route to Summer dressing is the way to go….

Green is the new black at Pure London



Being eco friendly and stylish has never been easier with the number of amazing ethical and fair trade brands choosing to show at Pure London.

The ethical brands will be edited across the show by type and price point making sourcing easier for buyers. All ethical brands will be highlighted on floorplans and stands so buyers can spot them.


Newcomer to Pure London, Nancy Dee (left) produces simple but quirky dresses from eco-jersey, designed to be wearable, stylish and fun wardrobe essentials.

Also new are Miksa who produce collections using organic, fair trade cotton, low environmental impact dyes and even zips and buttons made from coconut and tagua nut.


Returning for another season is People Tree (left), who form sustainable partnerships with fair trade and organic producers in developing countries to create a strong clothing and accessories line.

Jackpot Organic, who were recently nominated for a Special Ethics award by Danish magazine Dansk, will present their Spring/Summer 10 collection along with Wellicious, Nomads Clothing and Komodo.


Pure London is once again partnering up with the Ethical Fashion Forum. The EFF promotes ethical business practices in the clothing industry and will support and assist with ethical criteria and vetting process in regard to brands applying to be promoted as ethical at Pure London.

The EFF will have a stand at the front of the show and we are working with them to put on an ethical seminar programme that will take place throughout the three days at Pure London. The issues behind ethical fashion are complex, creating tough challenges and inspirational opportunities. They aim to give an introduction to some of the key issues in this section as well as provide buying direction so you can make informed decisions.